CLIENT

Malka FIT

PROJECT

Branding &
Commerce

DETAILS

Malka FIT, a fitness brand created by Orlin Malka, a highly experienced fitness trainer and nutritionist. After years of self-establishment, Malka FIT was born and my job was to prepare a strong and unique brand identity that will last, with room for future evolution. The main difficulty was to differentiate the brand within a very competitive market and to enrich the customers with a sense of trust and successfulness. I used colors that represent freedom, fun and summer, added many elements from the fitness world, and used the shadow element to portray greatness, strength and toughness.